Recommended: View in your browser

2019, January Newsletter


In this edition:

Articles of Interest:

Industry News:

School Network Updates:
Existing Partner School Announcements

Adrienne Way, President and CEO, Edcor
CEO Corner

Loan Repayment Builds Company and Employment Brand

Building a strong company brand requires a good product or service. It also requires qualified employees that can deliver. To attract qualified employees a business needs an employment brand that is as strong as its company brand; it develops this strong employment brand by meeting its employees’ needs.

A strong company brand equals a strong share of the marketplace. However, companies often come up short when it comes to delivering on their brand promise, and this has a direct impact on client and customer engagement. Loyal customers are an asset for a company, but research from Gallup shows that only 38 percent of customers fully engage, going out of their way to find a product or service and not accepting a substitute. That means that 62 percent of clients and customers are up for grabs, and the company that attracts them with its brand and delivers on brand promises can gain a large market share.

The solution to developing and delivering a strong brand, and capturing market share lies within a company. Gallup reports in Companies Only Deliver on Their Brand Promises Half the Time that companies often don’t live up to their brand promises because they overlook “the single most important component of the promise – their people.” The report states, “The challenge many companies have in engaging their customers has more to do with their workplace than with the marketplace.”

Creating a workplace that promotes company brand means a company must develop an employment brand that attracts top personnel. “Companies spend a lot of time and money on marketing campaigns to attract loyal customers. Unfortunately, they often neglect to develop an equally strong employment brand to attract valuable, five-star talent,” Gallup reports in the Business Journal.

Employees interact with clients and customers. They are the front line delivering the brand experience, and the most powerful delivery comes from the employees prepared and equipped with knowledge and skills. Creating an employment brand that attracts top talent will result in employees who:

• work and communicate with coworkers
• have problem solving skills
• fully engage with their jobs and
• seek opportunities to expand their knowledge and grow professionally.

One relatively new benefit that makes a company and its employment opportunities stand out from the rest and creates a strong employment brand is a loan repayment assistance plan. Employers are competing for talent in a market where it is difficult to find talent to fill all positions. Millennials, who are a large portion of the job seekers, are looking for a benefit that makes one career opportunity better than the others. That benefit is loan repayment assistance.

Prospective employees who have completed their degrees most likely have student debt. The 2015 American Student Assistance survey reported that 76 percent of respondents said a student loan repayment benefit would be a deciding or contributing factor in whether to accept a job.

Loan repayment assistance plans attract high-caliber employees who can help promote a company brand. A Gallup analysis shows that when companies hire talent in the top 20 percent of applicants they realize several benefits including:

• 10 percent increase in productivity
• 20 percent increase in sales
• 30 percent increase in profitability
• 10 decrease in turnover and
• 25 percent decrease in unscheduled absences

Companies with an employment brand that meets employee needs will be able to recruit and retain workers that can promote the company brand and capture a strong share of the marketplace.

Adrienne Way, President & CEO



Having It All: Nurturing the School/Life Balance

Posted on January 14th, 2019 by Excelsior College

By Nicole Greco, Excelsior College Here are some tips that I often share with my advisees on the best ways to have it all without their mental, physical, and emotional well-being taking a hit. I acknowledge these might not work for all, but with some tweaking and consideration, each one can be applied to your Read more

Using Compassion and Kindness to Promote Better Patient Outcomes

Posted on January 14th, 2019 by Grand Canyon University

Provided by Grand Canyon University What does it mean to be a good nurse? From understanding complex medical concepts to making a wide variety of patients feel comfortable, nursing can certainly be a challenge. The best nurses are able to treat all patients with kindness and compassion while meeting their medical needs. They’re able to Read more

Why Are Business Skills Valuable for Those Who Work in Data Analytics?

Posted on January 14th, 2019 by Feliciano School of Business

Provided by Montclair State University Feliciano School of Business Business analysts provide a bridge between an organization’s desire to become more efficient and effective and the data-driven methods for attaining those goals. Those who aspire to leadership in the modern business world do well to combine mastery of business skills with expertise in applying data Read more

The Education Connection: Match your career goals with a degree path

Posted on January 14th, 2019 by Northcentral University

Provided by Northcentral University Going back to school can enhance your access to opportunities in the workplace, but it can also help you take your career in an entirely new direction. It’s not always easy, however, to determine the best way to reach your goals, including which degree program to select. We’ve put together the Read more

“Do I have an estate?” and Other Questions to Ask an Estate Planning Attorney - Part 1

Posted on January 14th, 2019 by USC Gould School of Law

By Kendra Hampton, USC Gould School of Law Never be afraid to ask an estate planning attorney, “What is estate planning?” If you are not sure, you are not alone. This article covers many of those questions you are too shy to ask, but that you should ask anyway. How an attorney answers your questions Read more



Edcor Owner and CEO is Named Ascension St. John Foundation Board Trustee

Posted on January 14th, 2019 by Edcor

Edcor is pleased to announce that Adrienne Way, the owner, President and Chief Executive Officer of Edcor Data Services, LLC, is a new member of the Ascension St. John Foundation Board of Trustees. Ascension St. John Hospital is part of the largest nonprofit health system in the U.S. and the world’s largest Catholic health ministry. Read more



201801 SchoolNet

Posted on January 14th, 2019 by Edcor School Network

The Doctor of Business Administration (DBA) at Indiana Wesleyan University prepares students for careers in business education, consulting, and business leadership. This program is designed to help students create new knowledge and skills applicable for the global workplace, specifically in strategies for advanced change management and complex business problems.

Integrate forward-thinking, team-based leadership practices into your career. Develop a worldview that will enrich your personal and professional life. Design solutions to real world problems. Study something you’re passionate about—choose from three specializations and make your DBA unique to you. The three available specializations are healthcare administration, accounting and management.

Penn State World Campus offers upcoming webinars and a sample class. From an MBA to master’s in human resources or mechanical engineering, exploring your options for an online degree can be overwhelming. Consider attending a program-specific webinar or sample class can help you make an informed decision.

In a program-specific webinar, you can hear straight from the faculty about course content, learning themes, structure of the program, application requirements, and also have the chance to ask questions. Check out the calendar of events for upcoming webinars.

New this winter is the online MBA sample class on Wednesday, January 30 from 7:00 – 8:00pm (ET). You will meet the faculty chair and discover what it’s like to be a student in this nationally recognized program. Using a web conferencing platform, Zoom, you will:
- Learn how our course is delivered via the Canvas Learning Management System
- Discuss synchronous versus asynchronous environments
- Gain hands-on experience with some of our learning tools
- See how assignments are submitted, reviewed, and graded
- Discover how easily team-based, collaborative assignments are conducted

To attend the event, please RSVP directly to program director Stacey at no later than Sunday, January 27.

Strayer University’s Digital Entrepreneurship MBA makes it easy to get your degree entirely on your smartphone/tablet (computer) using Facebook groups. You can have classes on your time and make anywhere your classroom and collaborate all on FaceBook. You can choose to let classmates know if you’re free for a study session. Click here to learn more.

Start the next bold chapter of your life story with a flexible, affordable, achievable degree from Strayer University. Visit: Get ready to grow. Start your degree path today.

Trident University International urges you to start the New Year earning the degree you aspire to achieve. Make a New Year’s Resolution.

Trident University International is an online Regionally Accredited University. Our school prides itself by providing easily accessible education, offering degrees in Associates, Bachelors, Masters, and Doctoral.

Trident has a unique case-base learning style in which our students learn real-world critical thinking skills. Our top priority is offering quality education at an affordable price with great flexibility that will help give a stress-free education.

Degree options and professional certificates are available degrees options:
• Professional Certificates in Medical Billing and Coding, Computerized Accounting and Business Analytics
• Associate in Professional Studies
• Undergraduate and Graduate degrees in business administration, health Administration, Health Sciences, Homeland Security, Computer Sciences, Information Technology Management, Leadership
• Doctoral degrees in Business Administration, Health Sciences and Educational Leadership

For more information about these programs visit or contact Karen Diaz, Business Development Manager at or 888-252-7550.

Western Governors University is offering a resolution that pays. It’s the New Year. You know what that means? Millions of people setting millions of goals. This year, make a resolution you can keep, and that will pay actual dividends for years to come—earn your degree!

Education is one of the fastest ways to:
• Increase your income potential.
• Strengthen your job security.
• Improve your opportunities for career advancement.

Education especially pays off when you earn your degree from WGU. National survey results show that WGU graduates’ income increases more, on average, than that of other students around the country. In fact, within four years of graduation, the average WGU graduate’s income increased by an average of $21,200—almost doubling the national average of $12,000.

What’s more, because of WGU’s low, flat-rate tuition, a WGU degree will pay for itself faster! And with this special scholarship opportunity for new students, there’s no better time to get started:

Apply by March 31, 2019 for the NEW YEAR, NEW YOU SCHOLARSHIP, valued at up to $2,000. This year, set a resolution that will pay off in more ways than one. Get started on your degree today!

Contact Us
Unsubscribe from this Newsletter
Follow us on Social Media