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BPO Journal: February 15, 2002
Storehouse of Knowledge:
How Outsourcing eLearning Eliminated NCR's Hiccups
By Kathleen Goolsby, Senior Writer
Most people associate NCR with cash registers.
In fact, NCR has many diversified IT solutions. Besides its
well-known retail check-out solutions, NCR provides data warehousing
and customer relationship software solutions; manufactures
and distributes ATMs; provides a full range of ATM services
from cash replenishment to network monitoring; and it sells
specialty forms and supplies, such as cash register paper
rolls and ink cartridges. Obviously, the training courses
for NCR's employees to manufacture, market, maintain and support
such a large group of products and services is an extensive
undertaking.
Three years ago, Jim Bauman, director of NCR
University Operations, says it was not uncommon for a global
client to ask, "how many people do you have who are ready
to support your proposed solution, and where are they located?"
The management process handling NCR's learning functions was
so fragmented that it was difficult to answer such a question.
Much like the effect of a hiccup, conversation stopped. Not
the best way to foster relationships with clients.
Before the learning management process was outsourced,
NCR was using 23 different kinds of course registration and
tracking systems with various degrees of functionality and
complexity. Within the company, 38 different groups of people
were developing and delivering training. For some individuals,
the training function was a part-time task to be worked in
among their primary duties.
NCR decided in 1997 to end this frustration
by centralizing registration and finding a solution that would
track training history and activity. Bauman recalls that they
considered building their own solution to compliment their
existing PeopleSoft application that managed employee records.
They also considered buying a freestanding learning management
system and operating it themselves - or perhaps finding a
vendor to operate it. Finally, they determined that enrolling,
tracking and reporting learning activity is not a critical,
core skill that NCR needed in-house; so they opted to outsource
to a supplier that would provide learning management software
and also services around it.
Alleviating the Hiccups
Edcor won the five-year contract signed in July 1998. The
outsourcer now handles NCR's enrollment services through Internet/intranet,
phone, fax or email at the Pontiac, Michigan call center.
Eighty percent of enrollments go through the Internet/intranet.
Bauman says there are 5,200 active courses in the NCR University
system; and Edcor currently handles approximately 140,000
transactions per year (either an enrollment, an online course
access, or an order for a course to be delivered on media
such as a CD ROM) for NCR's 33,000 associates.
Edcor also provides all the back-office services,
such as tracking and reporting learning activity. That database
is scrubbed periodically to clean out incorrect or duplicate
records. In addition, Edcor supports NCR's contractors, partners
and customers through external Web sites; and it maintains
a logistics staff at NCR's Dayton, Ohio headquarters to coordinate
classroom activities worldwide.
There were only two or three companies at the
time that were geared to provide the breadth of services NCR
wanted. Among those, Bauman says the selection of Edcor was
a fairly easy decision. "They were the lowest bidder,
had the most experience with call centers and, more importantly,
they were willing to take their learning management system
software and customize it to what we wanted."
Little did they know at the time what that would
actually involve.
Global Glitches
"We thought we'd have everyone on the system in a year,"
states Bauman. "But it actually took two years."
Laughing, he adds, "There were a lot of challenges."
The first challenge was the massive data conversion project
from the 23 disparate systems and processes being used prior
to outsourcing. But the next rung up the ladder of challenges
required even more flexibility from the outsourcer.
As Bauman explains, NCR's learning activities
have to operate differently in various regions of the world.
Classroom accommodations, logistics support, and computer
infrastructure capabilities vary greatly from country to country.
And there were process challenges. "For
example, in Europe," Bauman explains, "the work
is still done in a hierarchal system - whatever your boss
says, that's what you do. So they needed a capability where
the managers schedule the training for the individuals instead
of the individual employee doing it - just the opposite of
the U.S." Therefore, Edcor had to build different functionalities
into the system to support all the regional requirements.
"It was much more difficult than we anticipated it would
be," he recalls. "And Edcor's experience then was
basically U.S. centric."
Not only did Edcor have to customize the system
to accommodate the different processes based on cultural disparities,
but it also had to deal with the privacy laws in each country.
According to Bauman, there are very strict privacy rules in
most European countries and Hong Kong. "Our legal department
had to work with the Work Councils in those countries to get
approval to even store the training records and information
about people in a central database that was outside the borders
of those countries," he says. "And we had to prove
to them that only a limited number of people would have access
to the data."
All of these global glitches presented an interesting
situation for a new outsourcing alliance. Bauman says most
of the challenges had not been anticipated and didn't show
up in the contract. He attributes Edcor's flexibility and
dedication to serve its client well as the reason for their
success despite such huge headaches at the outset.
"I've been managing contracts for 15 years,
and I think that Edcor is probably the most flexible vendor
I've ever had the pleasure to deal with," says an enthusiastic
Bauman. "They really do try to meet our needs, and they
don't constantly charge us extra for things that are unexpected.
In the contract there is allocation of funds for a certain
level of that type of activity, but we quite frequently exceed
that level."
Because they have been able to work so well
together, both parties have benefited from their intellectual
property exchange. Edcor has refined the delivery of NCR's
courses, and NCR's leadership in e-Learning courses has helped
Edcor move to the leading edge of delivering learning management
services over the Internet. And both companies can exploit
what is still rare today - a storehouse of knowledge in a
truly global learning system.
Lessons from the Outsourcing Primer
Tracking employee training history and learning activity is
an important function for an organization, but it is not a
critical skill that needs to be retained in-house. It's best
to outsource it and leverage the supplier's economies of scale.
If an outsourcing initiative involves globalization, adequate
up-front planning for differences in regional laws affecting
transfer of data will make the transition phase run closer
to scheduled timelines.
Although contractual mechanisms stipulating how to handle
customization and unanticipated changes that affect IT systems,
it's still best to choose a supplier that demonstrates willingness
to be flexible.
Publish Date: February 2002
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