Creating Your Elevator Pitch for a Virtual Environment | Edcor

Creating Your Elevator Pitch for a Virtual Environment

By Rachel Dhaliwal, GCDF, Career Coach, APUS and Jaymie Pompeo, GCDF, Senior Career Exploration Specialist, APUS

You may have heard that when approaching an employer, you should have an elevator pitch prepared. While this is good overall advice, it’s important to also know how to tailor that information for the situation you may find yourself in.

For instance, the traditional elevator pitch should be up to 30 seconds long. However, if you are presenting yourself in a virtual environment, 30 seconds of speech, typed out, would be off-putting. So how do you pare your content down for a virtual space?

Let’s talk about the Past-Present-Future formula, and how it can be used in constructing these introductory statements for a virtual setting.

Past
Ask yourself, “What am I bringing to the table?” Think of your relevant work history and/or education that has brought you to this point. Include also any internships or volunteer work that would be relevant to the position or employer. For instance:
Student A: “Hello, my name is Mack Truck and I have 13 years of logistics experience…”
Student B: “Hello, my name is Susan Cue. I have my Master’s in Emergency and Disaster Management…”
Student C: “Hello, my name is Alexandra Bell; I’m a military spouse with four years of varied customer service experience…”

Present
Ask yourself, “What am I bringing to the table?” Your work history, education internships or volunteer could be relevant to the position or employer.
Student A: “…I’m currently pursuing my B.A. in Homeland Security. I will be transitioning out of the Army September 1st…”
Student B: “…and I’m currently working towards my AEM certification. I’ve also been assisting with Hurricane Harvey recovery efforts in Houston as a FEMA reservist…”
Student C: “…I am looking for opportunities to work while pursuing my AA degree in Business Administration…”

Future
What is your target goal, industry or job? If you have a specific role in mind, reference it. If you have a preferred location, be sure to mention it.
Student A: “…and I’ve applied for your Maritime Security Officer 1 position at Norfolk.”
Student B: “I’m interested in your entry-level emergency management positions in the Northeast.”
Student C: “Can you tell me more about your military spouse work-from-home program?”

Putting It Together
Let’s take a look at how these simple steps come together to form fantastic opening statements for a virtual conversation:
Student A: “Hello, my name is Mack Truck and I have 13 years of logistics experience; I’m currently pursuing my B. A. in Homeland Security. I will be transitioning out of the Army September 1st and I’ve applied for your Maritime Security Officer 1 position at Norfolk.”
Student B: “Hello, my name is Susan Cue. I have my master’s in Emergency and Disaster Management and I’m currently working towards my AEM certification. I have also been assisting with Hurricane Harvey recovery efforts in Houston as a FEMA reservist. I’m interested in your entry-level Emergency Management positions in the Northeast.”
Student C: “Hello, my name is Alexandra Bell; I’m a military spouse with four years of varied customer service experience. I am looking for opportunities to work while pursuing my A. A. degree in Business Administration. Can you tell me more about your military spouse work-from-home program?”

These concise opening statements work for a virtual environment because they provide relevant and useful information upfront, which allows the employer to respond in an immediately productive way.

If you would like to work with a career coach on this or other important considerations for a successful VCF experience, reach out to us today at careerservices@apus.edu.

About American Public University System
American Public University System, recipient of the Online Learning Consortium’s (OLC) Gomory Award for Quality Online Education and four-time recipient of OLC’s Effective Practice Award, offers more than 90 online degree programs through American Public University and American Military University. For further information, visit APUSPartners.com/Edcor.

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