How to Build Your Workplace Brand (And Why You Need One)

Provided by Herzing University

Building your personal brand – essentially your reputation – is the best way for you to take advantage of new opportunities in the workplace.

A strong workplace brand can help you develop successful relationships with your colleagues and clients, make it more likely you’ll be asked to take on new projects and pave the way for you to become a strong, authentic leader prepared to help others do the same. But, as noted by Forbes writer Glenn Llopis, your personal brand is not to be confused with a self-promotion campaign. Rather, “a personal brand is the total experience of someone having a relationship with who you are and what you represent as an individual; as a leader.”

How your colleagues and clients experience you – and what they come to know and understand about you – is the foundation of your brand. If you want to be seen as a trustworthy, experienced and competent leader, it’s up to you to cultivate that image. “Everything you do either strengthens or dilutes your personal brand,” offers career change consultant Joseph Liu. “Building a strong personal brand is a choice.”

The choices you make as you establish – or even redefine – your workplace brand can be instrumental in helping you reach the next stage of your career.

How to build your personal brand

Your brand doesn’t have to be something that you create – it should arise from who you already are. The key to building, or understanding, your personal brand is to first understand your strengths, your weaknesses, and your personal values and inclinations.

Ask yourself:

• Why do you like the career you’ve chosen?
• What are your most notable accomplishments?
• What is your work style? What do you do well?
• What is meaningful to you, or what other interests do you have outside of work?
• How do those values, passions and skills align with the goals and values of your organization?

If you’re interested in advancing to roles with more responsibility, you might also consider the areas in which you have skill gaps, or lack experience. You might consult your manager to better understand where and how you can improve.

One way to do this is to volunteer for projects that are in line with what you want to do, or where you feel you can add value. Not only do you increase your visibility among influential colleagues, you’re also building your “brand equity,” or your experience in a particular area. Another way is to look for educational opportunities that make you more valuable within the organization. Do you need to attain your bachelor’s degree to get a promotion? Would an MBA help drive your aspiration for a higher leadership position? How about a post-graduate certificate or a certification?

For those in leadership or management positions, you might consider how closely you actually “live” the brand you’ve decided is your own. Are there ways you could be a more effective leader, or a stronger ally and advocate for your team members? How do they perceive you, and what can you do to empower them to get ahead in their careers?

Your personal brand is something that will evolve as you advance throughout your career. Paying attention to and holding yourself accountable to your personal brand standards will help you become a more effective, authentic and successful leader.

Continue to build your brand. Explore your exclusive scholarship opportunities available through an educational relationship between Edcor & Herzing University. Learn more about available online undergraduate & graduate programs in Business, Healthcare, IT, Nursing & Public Safety. Visit, http://corp.herzing.edu/edcor/.