Edcor Announces New Brand Identity | Edcor

Edcor Announces New Brand Identity

TROY, MI – March 19, 2012–Edcor, a leading third-party administrator of corporate educational services, has revamped its brand identity and positioning statement, and launched a new website to better reflect the company’s strategic growth plans and overall market leadership. Edcor President & CEO Adrienne L. Way made the announcement today.

Developed by Bloomfield Hills-based BERLINE, the new brand is more contemporary and dynamic, consistent with the products and services offered by the Troy-based organization. The new positioning statement is: “A higher degree of tuition management.”

“Our new identity is uniquely dynamic and energetic,” Way said. “This brand identity speaks to the company’s future, but does not overlook our 30 years of experience. Our business is focused on providing world-class education services for our clients. We have a clear strategy that we are passionate about and we plan on standing behind the Edcor brand as we take the company into the future.”

Edcor worked with BERLINE to develop and launch a new website that more effectively showcases the company’s vast expertise and customized corporate tuition management services. The new site, www.edcor.com, went live March 19, 2012.

“Edcor has set the industry standards using their patented processes to achieve the highest quality service, innovation, and security for their clients”, said Jim Berline, chairman of BERLINE. “Edcor’s updated brand and new website now communicate the company’s unique market position.”



Founded in 1982 and named by Crain’s Detroit Business as one of Metro Detroit’s top advertising agencies, BERLINE is headquartered in Bloomfield Hills, Michigan. The agency is a member of the Marketing and Advertising Global Network (MAGNET). BERLINE’S annual advertising and public relations billings are more than $65 million. For information, call (248) 593-4744 or visit www.BERLINE.com

 About Edcor

As the leader in tuition management solutions, Edcor is widely known as the industry experts.  With over 30 years of experience administering tuition programs; Edcor, a woman-owned business has reduced costs, increased efficiency and added measurable value to numerous Fortune 1000 companies.

Edcor provides unique solutions that are designed to assemble all of the features and benefits major corporations require, while proactively offering numerous enhancements that will maximize the return on investment, efficiency and cost-effectiveness of a tuition benefits program.

Edcor is headquartered in Troy, Michigan. For more information, please visit www.edcor.com.